Public Relations is a powerful tool for any organisation to be successful. PR Practitioners have to be creative, innovative and original. If you think about it, this is a job of a designer. In an organisation like Woolworths, new products or services go through the PR department so that they can strategise on how to creatively get them into the market. Even the graphic designers get their approval from this department to ensure that the message that Woolworths sends out has synergy.
Successful organisations invest their time and money in public relations. Organisations such as RedBull, Starbucks and Zara understand the importance of customer satisfaction. When customers are satisfied with your product or service, they are loyal to your brand even when the pawpaw hits the fan. We have seen a few times Pick 'n Pay dealing with a crisis including Woolworths, but because they have built a solid relationship with their customers they are able to recover.
Before PR practitioners were not taken seriously, now organisations are realising that they cannot survive without them.
I agree with you Zoe, PR practitioners are well rounded. You loose me a bit in the second paragraph, are you trying to say the it is because of PR strategies that brands become strong?
ReplyDeleteI think PR practitioners have a challenging job of always having to prove what they believe in. When marketing strategies are presented for some reason, management thinks they are far-fetched. Some organisations really underestimate the power of communication.
ReplyDeleteCommunication within Public Relations is the key.
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